We've been here before: the iPhone 'S' conundrum. The new phone comes along, taking the shell of the previous model, adds some new bits and pieces, and then claims to be an entirely new phone.
Scores in depth
Which it is, of course. But also it isn't. Well, mostly is. To be sure, it's the kind of move that only Apple can pull off with any kind of conviction: the notion that it can take the same chassis, have a little tinker, throw in a new CPU, slightly better battery and camera, and call it an all-conquering device.
But then again, such is the clamour to know all about it, is that such a bad move? There are literally millions of people the world over who can't wait to see what the next handset from Apple will be, and there was no surprise with the iPhone 5S.
There are a few who question whether it's 'fair' to launch a phone and then append an 'S' to the same thing a year later - Apple's response would likely be that nobody is forcing you to buy the new hardware. And that's a fair point. Yes, this is a phone that bears far too many hallmarks of its predecessor. And yes, this is the third time Apple has done this.
It also managed to pop it onto the market as one of the most expensive smartphones out there, even on 3G plans - although thankfully the price has started to fall slightly on contract.
You'll still be looking at post £40 a month to get one without an upfront fee in the UK, and £549 is inexplicably still the price if you want the low end model, pushing all the way up to over £700 for the 64GB variant.


9:17 AM
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